In today’s fast-paced and digitally driven world, consumers are seeking unique and engaging experiences that go beyond traditional shopping. Enter “shoppertainment” – a powerful concept that combines the realms of shopping and entertainment to captivate consumers and create memorable experiences. This innovative approach not only elevates the retail experience but also offers businesses new opportunities […]
According to studies, 90% of information transmitted to the brain is visual and that 40% of people respond better to visual information. Now imagine, a well-crafted visual communication plan that is meant to gear towards your business growth, visuals of a brand identity that sets you apart from competitors and images that help you connect […]
One thing you should know about Coraline is that if you’re thinking it would be your usual animated film for kids, you’re definitely wrong. I remember reading this book as a kid, attracted by the seemingly spooky cover, playing it brave. The next thing I know, I’m having nightmares about a severed hand trying to […]
Good customer relationship is one of the vital factors that contribute to the success of a company. It does not only create good recall but also encourages more engagement in the future. Knowing how to relate to and approach different kinds of customers also increases your market’s trust and loyalty towards your business. This can […]
Livestreaming was already being utilized by social media platforms as a way for content creators to interact with their subscribers. It engages viewers in a more personal and deeper level than usual. However, with the pandemic and the new regulations for social distancing and gathering bans, livestreaming has now been a major gamechanger. More and […]
Humanity has progressed so much with technology that we have now come to a point where we could create our own version of reality. Gone were the days when all those science fictions remained within movie theaters or books, it has now stepped beyond the boundaries of what we thought was possible and wasn’t. This […]
More than a simple text, symbol, or illustration, your brand’s logo is the first thing that most people notice about your company. It is also responsible for the impression your business leaves among its potential customers. It also helps convey the company’s message along with the values they uphold as an organization. Principles of professionalism, […]
The creative industry is tough. It always has been. From long working hours, demanding deadlines to sometimes unreasonable requests from clients, we are all expected to take it and somehow find a way to make things work. Often described as a “fast-paced working environment”, we have been programmed into thinking that since it has been […]
To do something all over again in a completely different way may be the most challenging of all tasks. The act of reinventing yourself and leaving things that are not entirely beneficial to you as an individual takes so much time, effort and emotional investment that makes it not even an option for many. However, […]
It would be an understatement to say that 2021 has been a crazy ride. From a year of pandemic to the next, some were hopeful but most expected the worst. Everyone was on the edge, thinking of how long this situation will last. Are we going to go through another year of face masks and […]
Things at work can get pretty overwhelming, especially before the holidays. Tight deadlines, long meetings and working hours that are way longer than your usual are not uncommon instances. As a matter of fact, it has been a routine for some even way before the holiday season began. However, as much as you’d like to […]
Long before the infamous “Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!” commercial (yes, that’s the ad’s equally weird title) and the heart wrenching Jollibee shorts, the Philippine advertising industry has already had a track record on creating advertisements that resonate well with Filipinos. Mcdonald’s “Who’s Lolo’s Favorite?”, Palmolive’s “I Can Feel It”, Coca-Cola’s “That Irresistable ‘Coke’ Beat, PLDT’s […]
Title: Perfect Blue (1997)Genre: Psychological ThrillerRunning Time: 1 hour and 21 minutesDirector: Satoshi KonProduction Company: Madhouse The Perfect Blue is an adaptation of the 1991 novel, Perfect Blue: Kanzen Hentai by Yoshikazu Takeuchi. Receiving the awards Best Asian Film and Best Animation Film in the 1997 Fant-Asia Film Festival held in Montreal, it was a […]
Working outside that usual 8 to 5 routine and being your own boss definitely has its perks. You get to work on your schedule. You have the freedom to work wherever you like. Plus, you have a say on which jobs to accept. And yet, as we all know, there is no such thing as […]
Japanese anime has always been a fascinating genre. Now, with its continued popularity that shows no sign of decline, more and more people are coming to appreciate this once foreign media. Unlike most animated films that are directed towards a younger audience, Japanese anime does not shy away from showing the grit of reality. The […]
There is nothing better than finding joy in the things that you do. As creatives, we have this certain drive to work towards our passion and we know that our output is greatly affected by our disposition. Looking back, you can probably pinpoint multiple instances where you were able to produce quality work just because […]
You have been feeling this for quite a while now, failing to pinpoint when it started. Was it when someone called you out for being over-enthusiastic about your work? Was it when you failed to meet the expectations you have set up for yourself? Was it when you were told that nothing good will come […]
No one saw it coming. Before we knew it, the pandemic has taken over our lives. Who would have thought that a time when almost every establishment, even the ones that stayed functional during the busiest holidays, would close down? Who would have thought that schools would cease operating? Who would have thought that things […]
Whenever the topic of animated videos is brought up, one cannot help but think about Disney movies, Cartoon Network, or even sometimes, Japanese anime. It is perfectly normal since these are the types of animated videos that almost everyone is familiar with. Its undeniable ‘pull’ on its audience along with its popularity makes it a […]
When talking about corporate life, we often fall into the stereotype thought of cubicles after cubicles of people facing their monitors for eight hours. Though this may still be true today, things have definitely changed. More and more companies are embracing the incorporation of fun, individuality, and creativity into their offices. It is a common […]
Okay, so you have been thinking about this for a while and now, you are ready to create your original video content. You have also found a great team to work with or you may have decided to do this on your own. Whatever the case is, we are happy to give you these tips […]
Video marketing in the past few years has never been better and it can only grow bigger from here. With videos available on almost every platform, billboards, television, and even digital media, it has now become a staple and in-demand medium when it comes to marketing. Just imagine all the wonders a well-planned video can […]
Now more than ever, marketing has never been more competitive. Creatives are on a roll and companies are on the lookout for the freshest and most unique concepts. Target markets have become more open yet critical about what they consume. It may seem tough, but it is also the best time to explore your options […]
It is undeniable that right now, videos are one of the most effective tools in targeting an audience. Whether your goal is to introduce a brand, create an engagement or even sell your products, videos are definitely the way to go. According to statistics, 55% of the current internet users watch online videos on a […]
Content creation has been the buzz for the last few years. Among these, videos are undeniably the most utilized. Being able to condense information into minutes or even seconds and having the freedom to deliver it into your kind of creativity makes videos one of the best mediums to deliver content. So, whether you are […]
With freelancing being a work set-up that is everything but predictable, there will always be these things that add spice to an already challenging environment. 1. Distractions, distractions, distractions everywhere Trying to sit down at your desk and finally start on that project becomes a little challenging when suddenly you notice your plant needs watering […]
In a typical Filipino family, children have always been given the mindset to work towards having a good future which is equal to having a regular job. It is then easily carried on until adulthood where one’s career is often defined by the company they work for, the consistency of the salary they’re getting, and […]
The word ‘business’ seems to often entail something in the lines of numbers, profit, stocks, and everything that could fall in the category of what one may call ‘serious’ stuff. On the other hand, when one hears of the word ‘creativity’, it is somehow often associated with colors, art, music, and all those ‘happy’ things. […]
