According to studies, 90% of information transmitted to the brain is visual and that 40% of people respond better to visual information. Now imagine, a well-crafted visual communication plan that is meant to gear towards your business growth, visuals of a brand identity that sets you apart from competitors and images that help you connect more with your audience. Wouldn’t that spell success for your brand? And what better way to do it than graphic design? You’d be surprised by the wonders great graphic design can do for your business.
1. Graphic design solidifies and reinforces your brand identity.
Your brand identity spells out who you are as a company. It gives your clients and customers an overview on what you do, what you stand for and what they can expect from you. With the right visual elements, you can deliver your entire brand identity in just a glimpse. The clearer the visuals, the clearer your identity and message will be.
2. Graphic design helps you stand out among your competitors.
In a sea of competitors, good graphic design will help identify your brand. It is an essential tool in making sure that your identity, the quality of your products or service and even your key message comes across. Being able to stand out among your competitors mean that you stay on top of the minds of your clients and customers. More recognition, the better.
3. Graphic design gives more impact when presented with information.
Text heavy collaterals are often ignored. If you want to deliver data and make sure that it reaches your target audience, then pair it with graphics. The right data yields wondrous results once it reaches the right people. And once it reaches them, you would want to keep them as engaged as possible. Good graphics would also help in breaking down complicated information through graphs, charts or even visual how to guides.