More than a simple text, symbol, or illustration, your brand’s logo is the first thing that most people notice about your company. It is also responsible for the impression your business leaves among its potential customers. It also helps convey the company’s message along with the values they uphold as an organization. Principles of professionalism, trustworthiness and high-quality service that are essential in bringing up the brand’s value can also be delivered in as simple as a company logo.
It doesn’t have to be anything grand. All it must do is to encompass your company’s ideals to allow your target market to gain a general idea on what your company is all about. As the face of your brand, it must gain the attention of the right audience, your target market, and at the same time, be able to solicit a reaction right there and then. From here on, people can start considering supporting your business, evaluate the benefits they can gain from it and eventually, earn you both profit and credibility.
Incorporated with the right elements, a mixture of good design, message and strategy, your logo can very well bring your brand narrative into life. It could be your identifying factor, that certain something that sets your brand apart from the million other brands that could exist. Moreover, logos that evoke such things to your market are also capable of creating a good brand recall. Brand recall is the result of having your brand be unique and recognizable enough that you are retained on your customers’ memory. With this, positive experiences, relations and even interactions with your brand can be reinforced among your target market, making market retention achievable in the long run.
Of course, this isn’t everything. The success of our brand relies on way beyond your logo, look and aesthetic. However, having a clear vision on who you are and what you aim to achieve, carrying the same brand narrative across different platforms and being consistent with everything that you do makes your business more relevant and stand through the test of time.