It is undeniable that right now, videos are one of the most effective tools in targeting an audience. Whether your goal is to introduce a brand, create an engagement or even sell your products, videos are definitely the way to go.
According to statistics, 55% of the current internet users watch online videos on a daily basis while 78% does it weekly. Given that there is a 100% rise in video consumption every year in the past, it is predicted that the online video internet traffic by 2022 will reach a staggering 80%. Given these numbers plus the influence of social media and other online platforms, incorporating and working with videos for your brand is certainly a thing to consider.
And if that isn’t enough, here are other reasons why we think it’s time for you to up your AVP game.
VIDEOS CAN HOOK YOUR AUDIENCE FROM THE GET-GO.
Combing both audio and visual presentations, videos allow more freedom for your creativity. Given the right team and concept, you have the power to achieve your goal 30 or even 15 seconds in. The more creative, the better.
VIDEOS CAN TURN COMPLICATED IDEAS INTO SIMPLER DETAILS.
There is no better way to explain your brand than going for the simplest. With the number of distractions your audience gets in his/her day-to-day life, making complex ideas into bite-sized simple ones is a breath of fresh air. You know what they say, less is usually more.
VIDEOS ACHIEVE A WIDER REACH.
With Youtube being named as the second biggest search engine in the world, your videos have more potential to be consumed by a wider audience. Add this to the rise of other video platforms like Tiktok, IGTV or even Facebook’s Stories and Twitter’s Fleets, banking your online video presence has never been a better investment than this.
VIDEOS GENERATE A HIGHER ROI.
According to a study made by Adobe, businesses using video marketing grew 49% faster in revenue than those who do not. With all the pros that video marketing gives and the platform that is readily available, all that’s left is for you to create a video with a team of professionals to achieve your goal.
MORE VIDEOS, MORE ENGAGEMENT.
With videos, you do not only get to show or talk about your brand. You get your audience to experience your message. You get to reach out to them more and in the process, allowing them to act upon your call to action.