Videos for Marketing: Why Not?

Now more than ever, marketing has never been more competitive. Creatives are on a roll and companies are on the lookout for the freshest and most unique concepts. Target markets have become more open yet critical about what they consume. It may seem tough, but it is also the best time to explore your options and play with your brand’s creativity.

To help give you a head start, you can try out these clever ways on how you can use videos for your next marketing strategy.

1. Company Intros

Let’s face it. Letting people know about your company is no easy task. It can also be pretty overwhelming considering all the things that need to be talked about. With your company intros in video format, you do not only have the chance to compress all the complicated stuff into a simpler and shorter one. You also get to showcase your brand’s personality in a very exciting and creative way.

2. Customer Testimonials

There is nothing more that builds a brand’s credibility than customer testimonials. Videos only make it better since it acts more as actual proof. Encourage your local influencers or long-time customers to post their video feedbacks on their social media accounts for even more mileage.

3. Company Culture Videos

Showcasing your company’s culture or work environment outside of the business-as-usual setting adds a more humane side to your brand which allows your target market to relate more with your message. You can showcase a cool facility in your office or short videos of your team’s in between breaks shenanigans. It can also be a good opportunity to attract more talents to be a part of your team. 

4. Behind-the-Scenes

There will always be some sort of magic in seeing how things work behind the scenes. Showing a glimpse of how your team gets the work done can further attest to your quality of work. If you’re a brand that offers products, a sneak peeks at how your bestsellers came to be can go a long way. On the other hand, if you’re a brand that offers services, a video or two about how you prepare for a project would be a good idea. 

5. Employee Video Portraits

Instead of doing the usual sit-down interviews, how about featuring your employees through a day in a life video? Doing so can provide more character for your company and give your audience a feel of how it’s actually like within your circle. This could give more room for the credibility and connection that you can build up towards your audience.

6. Vlogs

Now more than ever, vlogs or video blogs are one of the best things you can create for your company. Most of the time, because of its informal nature, it adds more authenticity and relatability to your brand.  If you’re worried about the amount of work you’ll have to put into making it happen, you certainly have the option to hire a video production company to take the load off of you.

7. How-to Videos

Aside from giving a human touch to your brand, another goal for your videos should be information dissemination. How-to videos can range from the most basic guides on using your bestselling products to spotting authentics from fake ones. If your brand offers a service instead of a product, let’s say a photo and video studio, you can focus on videos that would help elevate customer experience like how to prepare for a photoshoot or how to know your best camera angle.

8. Product Demos

Product demo videos add to your credibility as an expert. By providing additional knowledge and tips on how to best utilize your product or equipment that you use to provide a service, you are giving the impression that you are someone who definitely knows what they’re doing.

9. Video Newsletters

Instead of the usual email blasts or subscription mails, how about condensing your newsletters into a 2-3 minute video? Not only will it save time but you can also add in so much more than what you can compress into a single email.

10. Answering FAQs

No matter how long you have been in the business, your audience will always have questions that need to be answered. Creating videos on FAQs is a good way to establish interaction between your brand your target market. It is also a good way of showing that you are actually listening to their concerns.

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